Yes, thank me for cycling!

Often when it comes to the question of how to make people act in a more environmentally friendly and sustainable way, the ideas that come up are rather on the “stick” than the “carrot” side. Raise taxes on petrol, make it more expensive to emit CO2, block cars from certain areas and so on.

I wouldn’t say those are bad ideas. But once in a while it’s good with an encouraging pat on the back for those who actually make an effort. That’s why I’m almost childishly happy every year when the city of Stockholm and the Swedish Society for Nature Conservation hand out gifts to those cycle to work, school or wherever they happen to be heading.
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